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You’ve just aced an interview for a role you really want. What next? In the period between shaking the hand of your interviewer goodbye and the company’s next step in the hiring process, you can send a thank-you note. Before you think that it’s pushy or old-fashioned to do so, let’s talk about why it could be the move that lands you your dream job.

Show Your Interest

Many people apply to multiple jobs that they are not 100 per cent interested in, just to cast the widest net and see what offers they can reel in. Interviewers know this too. In order to make sure your name is still at the top of the list of candidates, tell them you are actually interested! Hiring managers will appreciate that you are serious about the role. The earlier you send a thank-you note, the better. Ideally, you should leave the note in their inbox within 24 hours of your interview.

Stand Out of the Crowd

You may be one of the hundreds of candidates that have applied or interviewed for the job. Remind the company of who you are with a follow-up note. It adds the personal touch and reminds interviewers that you are a human being, not just a name on a list. A handwritten note will make you stand out, but email is more efficient — you can determine the best format based on company culture. A tech company will expect online communications, but an old-fashioned office may be more inclined towards paper and pen.

It’s Classy to Be Polite

Displaying etiquette will let your interviewer know that you know how to behave in a professional setting. Soft skills are harder to view on a resume, but easy to demonstrate in real life. Politeness is an underrated quality that people always appreciate. People want to work with pleasant employees. Even if you don’t get the job, you’ll create a connection. When the next job opening comes along, the hiring manager may remember you and reach out if you are a good fit.

Note that the hiring process at many companies has become so automated that you may never get the contact information of your interviewer. In order to get around this problem, you can consider going to the office and leaving a note with the receptionist to deliver or looking up the email address of the hiring department on the company website. Carefully gauge what is appropriate and don’t breach anyone’s privacy.

How to Write a Thank-You Note

  • Start off with a simple greeting and make sure you spell the interviewer’s name correctly!
  • Thank them for the interview and show them that you appreciate their time.
  • Remind them what you talked about and which role you are in consideration for.
  • Restate why you would be a great candidate and highlight the relevant parts of your resume.
  • Sign off with another thank you and leave your contact information beneath your name.

Rose Ho | Junior Writer

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Success in today’s global business environment can be more effective when executives manifest themselves as agents of change who reshape corporate culture to better apply knowledge and create a competitive advantage. Building on three aspects of corporate culture—collaboration, trust and learning—companies can continuously innovate and create new and valuable products and services through applying new ideas and knowledge. This can also inspire consultants to create effective cultural change in order to meet and exceed the challenges of today and the future. These practices can represent a complete answer to changes in today’s global market environment. 

Collaboration provides a shared understanding about the current issues and problems among employees, which helps to generate new ideas and solutions within an organization. Trust towards the leader’s decisions is also a necessary to allow for open sharing of knowledge. Moreover, the amount of time spent learning is positively related to the amount of knowledge gained, shared, and implemented. 

Executives can facilitate collaboration by developing relationships in organizations. An executive can contribute to a culture of trust by considering both the employees’ individual interests and the company’s essential needs. Also, executives can identify individual needs of employees and develop a learning culture to generate new knowledge. The next sections present a set of actions that can be taken by executives to build an effective corporate culture and the benefits to the company overall.

Building a True Collaboration Culture

To build a collaborative culture, executives need to improve the degree to which employees actively support and provide significant contributions to each other in their work. This can take the form of the higher-ups leading by example, consistently giving constructive feedback while allowing for people to learn from mistakes and making space for social events. In doing this, they can develop a collaborative environment in which employees are comfortable with collaboration between departments, they are supportive towards each other, and there is a willingness to accept responsibility for failure.

Creating a No-Fail Trust Culture 

To create a trust culture, executives need to maintain the volume of reciprocal faith in terms of behaviors and intentions. This takes the form of displaying honesty, vulnerability, and open communication. It also allows for employees to be themselves and feel comfortable voicing their opinions. In doing this, leaders can build an atmosphere of trust and openness in which employees are generally trustworthy, have reciprocal faith in the abilities, intentions and behaviors of others, and can make meaningful choices between the interests of the organization and the interests of individuals.

Cultivating a Successful Learning Culture 

To foster a learning culture, executives need to enhance the extent to which learning is motivated within the workplace. This can take the shape of formal and informal development programs, like training programs, role rotation, and external seminars and workshops.  In doing this, they can contribute to the development of a learning workplace in which employees are always learning and improving their skillsets.

This dynamic perspective of organizational culture points out the vital importance of corporate culture in shaping a company’s employee assets. Corporate culture constitutes the foundation of a supportive workplace to improve knowledge and performance. Fostering an environment of collaboration, trust and learning is a major internal resource for business success, and without a grasp on this idea, executives are bound to fail.

Mostafa Sayyadi | Contributing Writer

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Earlier this year, Chris Hughes, a Victoria man, was awarded payment from Transport Canada after the Canadian Human Rights Tribunal ruled in his favor, demanding Transport Canada to compensate him with the salary and benefits he would have earned as an intelligence analyst— the job he applied for 13 years ago.

After admitting he had a mental illness during the job interview, Hughes’ candidature was rejected by Transport Canada. The company then blacklisted him and sent emails to federal government departments that tainted Hughes’ image, resulting in him becoming unable to find a job in his field.

Hughes’ case is a great example of hiring discrimination based on implicit bias toward mental illness. It’s possible for anyone to have implicit biases about something or a group of people. Unfortunately, whether we’re aware of our attitude or not, rejecting an aspiring worker based on beliefs and stereotypes not only hurts them, but also hinders the employer’s potential of finding the right candidate.

Chris Hughes’ case is also a human rights violation. Employers are required by law to give equal treatment without discrimination based on ethnicity, gender, age, disability, citizenship, and more. They must also give equal opportunities to women, Native American peoples, people with disabilities, and visible minorities. On top of that, employers must accommodate workers in a way that reduces or prevents discrimination in the workplace (including job duties). But workplace discrimination is highly common, and some of the most prevalent forms include racial bias, ageism, and mental health stigmatization.

Some may be rejected because of their non-western name alone. Resume whitening is a term referring to workers adopting anglicized names (or shortening their names) on their resume to seem more attractive to employers. Philip Oreopoulos, economist and researcher at the University of Toronto, conducted research in 2015 in Toronto, Vancouver, and Montreal about resume whitening. Resumes were submitted online across several disciplines with applicants’ real names, and other copies were sent with a mere name change. With all three cities combined, the study concluded that resumes with western names were 35% more likely to receive a call back than resumes with Indian or Chinese names.

The same study asked recruiters why they believed employers discriminate against applicants with non-western names, and they stated it was because employers worry that such applicants lack proper social skills and language fluency.

But just because someone’s native tongue isn’t English, doesn’t mean their language skills aren’t strong. Having workers from different ethnic backgrounds may bring in new customers or solidify relationships with existing ones if they see that there’s someone who looks like them; customers will feel more comfortable speaking with that worker, maybe even talk in their native tongue. Cultural diversity also brings in different perspectives, which creates innovation.

Older workers may be afraid that their age will be a barrier to employment. While employers might think that older workers aren’t up to speed with technology, the use of any tech device can be taught. Older workers are more likely to stay at the company for several years and remain loyal, unlike younger workers, who are usually more interested in moving up the corporate ladder, which means changing companies when a more attractive opportunity arises. Senior workers may have a larger and stronger network of professionals to tap into than their younger peers as well. On top of that, having several generations working together allows young workers to learn from older ones and vice versa.

According to CAMH, 39% of Ontario workers indicated that if they were facing a mental health problem, they wouldn’t tell their managers. Aspiring workers with mental illness fear confessing their issue will blemish their professional image. However, many people at work secretly have mental health problems they either hide from their employer or developed while working there.

It’s understandable why someone will want to hide their mental illness— employers could fear late starts, sudden absences, or erratic behaviour. But there are ways to lessen such behaviours. The Mental Health Commission of Canada (MHCC) released a report in 2018 that included solutions to hiring and retaining aspiring workers such as allowing flexible hours, extending lunch (for better rest), and discretionary use of sick days.

Again, sometimes biases are unconscious, but that’s no excuse for treating someone unfairly. Educate yourself and your employees on discriminatory workplace practices. There are several ways to prevent unfair hiring:

  • Include a thorough discrimination module as part of employee training in every department, followed by open conversations amongst coworkers.
  • Use software to screen applicants or mask the names of all applicants while reviewing resumes.
  • Implement bias interrupters: small adjustments to your hiring criteria, performance evaluations, worker compensation, and other systems that prevent or reduce discriminatory guidelines.
  • Design the work environment with people with disabilities and mental health challenges in mind.
  • Have an open heart and lead by example.

It’s important not only to educate yourself on hiring discrimination, but to continuously seek learning opportunities that will help you dismantle what you think you know about a particular group of people so that you can better your cultural knowledge and overall wisdom.

Joséphine Mwanvua | Contributing Writer

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Let’s face it: The term ‘team building’ usually elicits groans and eye-rolls even when we were able to do it in person, and porting it now to the virtual world – in the format of yet another Zoom call – is not likely to elicit any better reactions. 

However, as more teams are now in a remote-work setup where face-to-face interaction is limited, there is a greater need for companies to find new ways to create a sense of personal connection and cultivate a strong, positive work culture, in order to keep employees happy and engaged.

Here are six ways companies can creatively engage teams and jump-start team (re)building in the new remote-work era: 

1) SHARED TEAM EXPERIENCES 

It could be as simple as introducing a company-wide, at-home fitness challenge, rewarding participants for hitting work milestones, or introducing a bi-weekly virtual ‘Coffee Chat’ to discuss a book or movie that everyone has watched. Even an optional after-hours ‘Cooking Club’, where people can learn new recipes and techniques from colleagues with different culinary backgrounds, can be a fun way for teams to connect with one another on a more personal level while physically apart.

Whatever you choose, finding new ways to get people participating in something outside of work will help foster a strong sense of camaraderie. Don’t be afraid to get partners and children involved either – involving employees’ families will help create a more personal connection to their colleagues that can have a positive impact on team morale.

2) NON-TRADITIONAL REWARDS

Just as appreciated as physical items and gifts, non-tangible rewards are another great way to let employees know they are valued. Acknowledge hard work or a major milestone achievement with a day off for everyone, or give teams some flexibility with the option of starting later one day or shutting down the laptop early on Fridays. 

It’s also important to acknowledge that working from home comes with its own set of challenges, as some remote workers struggle to separate their work lives from their personal lives. Show that you understand this problem by encouraging them to take vacation (even if it is just a staycation) and then respect that time by leaving them alone during their PTO. 

3) VIRTUAL TEAM-BUILDING ACTIVITIES 

Consider hosting monthly or bi-weekly virtual team-building events, mixing up teams of employees who don’t often work together and introducing a few games to lighten the mood and break up the cycle of daily work. 

There are literally thousands of options out there – a simple Google search will turn up everything from pub quizzes to escape rooms, at-home scavenger hunts to improv comedy classes, and even NASA-inspired lunar disaster scenarios and virtual murder mysteries

4) WFH SWAG

Gone are the days of getting dressed up for work or attending meetings with company-branded stationary. The reality is that most of us in the work-from-home setup have embraced a much more casual approach to work attire and have carved out a little niche in our homes as our new office space. We’ve also gotten wise to “below-the-screen” (vs. “on-camera”) wardrobe, where comfort is king. 

Consider getting everyone some premium-quality, company-branded jogger sweatpants, comfy indoor shoes, or a ‘go-to’ work top that can be used for team meetings just as well as client-facing calls (a black crewneck sweater with your logo works well), to take some of the thought out of what to wear to “work” each morning. 

5) ASK FOR MORE FREQUENT FEEDBACK & ENCOURAGE INPUT

For companies that are used to providing employee feedback in person, change your approach by engaging employees more frequently and adapting the questions to a remote-first situation.

Consider introducing quarterly or even monthly “Pulse Checks”, asking not only about their opinions on work performance or on the business, but also asking for insight on their mental, financial and physical wellness. Encourage employees to share their thoughts on how they are adapting to the new setup, if there is anything that would help improve their situation (a second screen perhaps?), and solicit ideas on how to improve morale. Also be upfront and sincere about your willingness to incorporate their input into implementing changes going forward.

6) SHOW APPRECIATION

The simple gesture of a personal thank-you is unfortunately underappreciated as a powerful motivator and culture-building tool. According to a Glassdoor survey on workplace retention, 81% of employees are driven to work harder when their boss shows appreciation for their work. That is a staggering number for what can be as easy as a personal note of sincere thanks or shout-outs during a team meeting.  

Although mass messages are an effective means of communicating, these don’t necessarily come off as thoughtful when used to show appreciation. Instead, opt for a personal phone call or draft individualized messages in Slack or e-mail, pointing out the contributions that an employee has made. This shows their individual efforts did not go unnoticed and will lead to significantly higher productivity and engagement down the road. 

These are just several ways companies can show appreciation and boost morale as we adapt to the remote-work era. For more ideas on how to build strong cultures in a virtual world, check out our company’s blog here.

Sean Hoff | Contributing Writer

Sean Hoff is the Founder and Managing Partner of Moniker, an award-winning corporate retreat planning agency. 

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This article raises a vital question as to how executives can successfully improve financial performance at all levels of an organization and may lack the fundamental fortitude necessary, to be an all-encompassing model to predict financial performance. It further encourages executives to investigate scholarly work to increase financial performance, enhance profitability and sales, and improve shareholder value.

Drawing from the existing literature, new insights identify workplace diversity as a primary driver of sales, profitability and financial performance for companies. Identifying a new managerial approach may be necessary, as the new business environment demands are increasingly difficult to adapt and sustain these three key factors.

The critical and unanswered question is: how can corporate leaders improve financial performance?

There are many academic studies that focus on the organizational and managerial factors that drive sales, profitability and financial performance. Diversity and inclusion in the workplace are areas that play critical roles and are a strategic prerequisite for business success in today’s hypercompetitive global environment.

In particular, a diversity and inclusion strategy can help companies to improve financial performance in terms of achieving commercial goals and the quality of products and services. This is the reason that this strategy is so popular among practicing managers today.

The ultimate business outcome is financial success which narrows the gap between success and failure. This can be achieved by the commitment of its members and facilitated by an executive acting as a facilitative leader. In doing this, corporate leaders need to focus on the critical human assets such as commitment and help followers to effectively implement organizational changes, with both efficiency and effectiveness.

They can shed light on the strategic role of follower attitudes and values to accomplish a higher degree of effectiveness and highlight the importance of employees in implementing changes at the organizational level. When corporate leaders show concern for the employee’s individual needs, individuals begin to contribute more commitment and they become more inspired to put extra effort into their work. This extra effort improves the quality of products, customer satisfaction, impacts the return on assets, sales, shareholder value, and improves financial success and operational risk management. 

Financial success can be only be achieved by a diversity and inclusion strategy. Diversity of skills and interpersonal relations that is based on trust and reciprocity, can improve innovation and the performance of group cohesiveness.

At this point, you’re probably asking why the diversity of skills is so important.

The simple answer is that companies that may lack diversity in the workplace can’t share their knowledge. With an effective diversity and inclusion strategy, global leaders may improve knowledge sharing and learning that can eventually enhance financial performance in global markets, through empowering human resources and enabling change at the organizational level.

Executives can increase workplace diversity to facilitate knowledge sharing and build relationships, aiming at improving customer satisfaction through acquiring additional knowledge from customers, developing better relationships with them, and providing a higher quality of service and/or products for them.

Furthermore, creating an expert group or steering committee may be short-sighted because such groups may not have sufficient diversity to comprehend knowledge acquired from external sources.

Leadership in some companies has failed to pay attention to this important matter and create a team that makes diversity a priority and represents a variety of ideas and perspectives. A leadership status that isn’t only a failing platform but one that represents destruction, as opposed to innovation and expansion. This leadership gap can provide lessons for CEOs and executives in today’s organizational challenges.

The fact remains that leaders who manage diversity and use it as an important driving force for financial success, find their companies to be more competitive and on the cutting edge.

The question posited for top management executives and leaders in any and all companies is to accept the challenge of diversity and inclusion strategy implementation. That way they can address the current gaps in business effectiveness and improve their financial performance and competitiveness in global markets.

I suggest that executives embrace a diversity and inclusion strategy. I attempt to blend scholarly concepts with real world application through thoroughly looking at an effective strategy for maximizing financial performance.

Based on this article, executives can now see that they must be aware that their diversity in the workplace can fundamentally impact the way a corporation performs and can make a change in the processes a company achieves commercial objectives, improves sales, profitability, and increases financial performance. Financial performance is dependent on how executives formulate their diversity and inclusion strategy. Success for companies in today’s global business environment can be better achieved when a diversity and inclusion strategy is effectively applied and widely used to achieve a higher degree of performance. Therefore, when companies can have a diverse employee population, they will secure a foothold in the ever-expansive global business environment.

Mostafa Sayyadi | Contributing Writer

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Finding a work-life balance is not easy, it is imperative for an individual to have their employees’ support to achieve this. A person can only do so much if the company demands most of their time. In many cases, some businesses consider the amount of hours the employees spend at work or their time-off to value their performance. Thankfully, more organizations are able to realize that the personnel needs a work-life balance to be more productive. Helping your staff attain this goal will not just improve their daily operations, but also decrease the organization’s turnover rate.  Some benefits a business can offer to aid its workers are:


Flexible schedule


Create a program where employees can take a day or half day off by working extra hours during the week. This will assist your staff to have some time to work on personal tasks, be with family, or have an extra day before the weekend.


Telecommuting


Allow your personnel to work from home. It doesn’t have to be every day, but some days during the week will help. Nowadays, technology provides the option to authorize staff members to access the company network from home. They can also communicate with coworkers and managers from anywhere in the world as long as an internet connection is available. This will give flexibility to their schedule and allows for less time commuting.


Paternal Leave


In most countries parents are entitled to a maternity/paternity leave when their baby is born. The length of the leave will depend on the employer and government laws. But what most companies do not offer is a leave that allows parents to take time-off when their children are in need of care such as sickness or other emergencies. Employees always appreciate when management understands their needs and provides priority to family matters.


Lights out program


Establish a day during the week in which no one can work overtime. This policy will ensure that staff members who often work extra hours take a much-needed break.


Vacation time


Make sure your employees do not work for longer than 2 years without vacations. According to a study, around 40% of Americans don’t take vacations. To avoid this, provide all the necessary tools, like work back-up to complete jobs before the absence.


Facilities


If your business can afford it, provide childcare and fitness amenities at work. These on-site services, allow your personnel to spend less hours commuting and more hours taking care of their children or themselves.


Supporting your employees to achieve work-life balance will entail happier and healthier staff, not to mention, higher productivity and lower turnover for the company. Create a win-win situation for everyone.


V. Sanchez | Contributing Writer

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There are many benefits to working from home or working remotely. You can worry less about commuting, conveniently make time for personal obligations and work within your own comfort zone. But, when distracted by this ideal, we tend to become unproductive. Working at home or working remotely requires commitment. Here are some tips to help you:


Get Dressed

No one has ever been excited to commute to their office in the morning, thus it’s a great feeling to think you can get out of bed, stay in your pj’s and work! But, this will make you feel lazy! Getting dressed greatly influences your mood. You do not have to go out of your way and put on a suit or some heels, but stay casual. Dress like you are ready to get work done.


Tune out Distractions

Being able to have a movie on in the background, browse social media or online shop are all tempting distractions you may indulge in, but set this aside for a break. Whether you’re in the office or not, maintain your work habits just as if it were a normal work day. Work as if an employer or employee were watching you.


Schedule Your Day

Have an outline for everything you need to get done. This is a form of self-discipline. Not everyone is suitable for an at home work day or remote job because they are not capable of working independently, but use this as a chance to be your own boss. Nonetheless, do not lose valuable work time.


Stay Connected with Your Team

This isn’t your opportunity to avoid your boss, difficult coworkers or colleagues. Remember that having a job and maintaining your career is all about how well you are able to work with others. Take the initiative to remain easily accessible with those you work with. You also do not want to miss out on any important updates or events that may affect your work. Have your email open and phone ready to answer.


Maintain Consistent Office Hours

Be determined to work a set amount of hours for each particular day. This way, you do not find yourself working too much or working too little. For instance, you could maintain your usual 9-5 work hours to help you do so. Keeping family and colleagues/clients informed about your work hours is also a good strategy to keep your work life and personal life separate.


L. Shabudin | Contributing Writer

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It’s a regular Friday afternoon and you can’t wait for the weekend. You and your colleague make small talk about weekend plans as you work, when your boss calls you to his office. You go in hoping he doesn’t take too much of your time, as you still need to finish a few tasks before you go home.


“We need to let you go…”


You don’t hear the rest of what he says. You’re too busy trying to hide the range of emotions roiling inside of you.


You are not alone.


Accept it


Different people react differently to the same situation. Maybe you are the “optimist” who would choose to think that this is the best thing to happen to you (Now you can go on that vacation…).


Maybe you’re the kind of person who would need to grieve under these circumstances. Maybe you’d fume in anger. Whichever kind of person you are and whatever reaction you may have, you must accept the situation and deal with it. There’s nothing to be gained by living in denial or blaming anybody, including yourself.


Take Charge


Sometimes terrible things happen for no obvious reason and you may not have control over them, but don’t let that make you forget that you are in charge of your life. Don’t let anyone tell you otherwise.


Join that yoga class you have never had the time for before but always wanted to try.  Learn a new skill to help you in your job search. Make use of this time to re-invent yourself. Trivial things like a new hairstyle can do wonders for your self-esteem.


Your Job is to find a job


The next thing to do is to set up a nice routine for yourself that involves exercise, eating healthy, socializing with your friends and family and prioritizing your job hunt. Most people seem to shy away from socializing when something like this happens, but the truth is your social network can help you bounce back quicker and give you much-needed moral support. Come up with a concrete action plan and a timetable so you remain focused on your job hunt, and treat your job search as your full-time job.


Network


Tap in to your existing professional network. Email your old colleagues and look up contacts on LinkedIn. See if you can leverage your connections to find an opportunity. You can also build your network by volunteering at organizations in your industry, which also makes for valid work experience.


Persevere


Despite doing all the above, you’ll still have the occasional bad day when everything seems hopeless. When you feel like the world is against you and “Why me?” won’t stop echoing in your head. What do you do then? Have a good cry if necessary, then think about what Frank Sinatra said: “The best revenge is massive success.”


Sleep on it. Then begin again.


Latha Ram | Contributing Writer

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A company’s culture plays an important role in a business. Culture establishes a unique identity. In a historic sense, culture is a way of life. It developed so that people from different cultural backgrounds are able to identify and represent a community. To exert this theory, office culture exudes the same characteristics. This assists with co-operative work that encourages improved development. It’s an evolving element that promotes enthusiasm, innovation, productivity and techniques to solve problems within the office. Building this type of workplace environment is paramount for the corporate soul.


Most entrepreneurs start a business for many reasons. One of them is to build and develop an office culture that is unique and differentiates from other organizations. This includes newsletters, websites, and especially job postings. It will give the essence of your business structure and represents what it stands for. It is challenging when a company does not have a specific way of doing things. Culture is necessary for a business to identify aspects of their organization to give a significant element that influences how work gets done.


The formula for successfully hiring the right fit for your company is pretty simple: clearly outline the goal and practices that characterized your organization. Not only will it make your company unique and stand out from other hiring processes, but you will also attract and retain talent that will be the perfect fit for the intended position. In the business world (and personal life), we tend to gravitate towards people we have something in common with. The hiring process should be no exception. Essentially, cultural fit means conventional or social practices associated with a particular field. As Lauren Kolbe, founder of kolbeCo said, “An employee who is not aligned with the culture and is not committed to living it can wreak havoc pretty quickly, even if they bring a great deal of skill and experience to their craft”.


One of the main things that can ruin a company’s hard-earned reputation, is hiring a decadent candidate that is completely off with the office personality. Employees represent your company even outside of work, so one bad discretion can affect an entire department and possibly decrease productivity and sales. This is why it is imperative to recognize a strong fit when you see it: by aligning your organization’s culture with strategy.


Building an office culture is important for more reasons than one. It also promotes employee’s happiness, in and outside of work. The tie in is to not have the staff dread coming in to work. An open line of communication between employees and management can avert minor concerns from becoming intense stressors. For Instance, companies that reserve employees to leave during traditional work hours for doctors visits, or to simply have a personal day to gather their thoughts or to clear their minds, allows employees to be well rested, eager and productive. There are many practices that elaborates good company culture, but one component that is indeed a major factor in sustaining an effective office culture, is recognizing the excellence of its employees.  This prides itself on being a pioneer in workplace culture by supporting employees’ personal and professional growth. Apart from hiring and retaining the right fit for your company, keeping your tenure staff exultant and engaged encourages a healthy work life balance.

 
“Maintaining an effective culture is so important that it, in fact, trumps even strategy.”– Howard Stevenson


L. Paul | Contributing Writer

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Successful companies like Google don’t just rely on their names to lure the best and brightest talent. They also rely on their stellar reputations when it comes to their corporate culture. Tech companies and start-ups are well known for putting company culture at the forefront of their brands, and your business should too.


It’s not all nap pods and free food – there are real benefits to your employees and your bottom line when you prioritize company culture.


What is Company Culture?


Company culture typically refers to the values and expectations of a company, and how those notions interact with employees and other stakeholders. It’s often something that’s implied, and it naturally develops based on who you hire. However, you can still intentionally and successfully shape your company culture by keeping a few characteristics in mind.


Reputation


We know Google has an awesome company culture from more than just the tech giant’s solid 4.5/5 star Glassdoor rating, it’s imbedded in its brand identity. Likewise, your employees will associate how you treat them with your brand identity. If employees are treated well and a fun and positive workplace is encouraged, your brand will be seen accordingly by not only your team, but by your customers too.


Goals


Your company culture plays a major role in fueling your company values, which is why it must align with the vision and goals of your business. If your company culture values creativity and being results-driven, then it’s more likely that your employees and potential candidates will have similar values and be keen to put them into play.


Turnover


Studies have shown that company culture helps to attract and retain top talent. When people look forward to going to work every day, feel like they belong and that their values align with your company’s, why would they want to leave? The bottom line, according to ZipRecruiter, is lower turnover and higher performance, which are good for business.


Not Just a Trend


Company culture isn’t new, but there’s a reason that business leaders now think it’s so integral to success now more than ever. With the dawn of social media and the 24-hour news cycle, your company’s brand and associated culture will be on display to a previously unprecedented degree. So you might as well use that to your advantage.


Other Factors


Increasing demand for positive company culture also points in the direction of millennials who, by 2020, will comprise nearly half the working population. According to Forbes, millennials are attracted to strong company culture over anything else.


Another factor to keep in mind is the growth of the so-called start-up economy. With successful new businesses popping up more and more frequently these days, it means more competition for your business in terms of both hiring and customers.


Defining what your company culture is will help you differentiate your business from the rest, as well as keep you relevant and desirable in the public eye. In turn, this will help you attract quality candidates (millennial and otherwise), as well as keep your employees happy and eager to stick around.


Whether your company culture grew naturally or intentionally, there is no questioning its power to affect every aspect of your business inside and out. We spend one-third of our lives at work, so why not make it the most enjoyable place possible? Your employees – and your bottom line – will thank you.



Laura D’Angelo | Contributing Writer

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