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Successful companies like Google don’t just rely on their names to lure the best and brightest talent. They also rely on their stellar reputations when it comes to their corporate culture. Tech companies and start-ups are well known for putting company culture at the forefront of their brands, and your business should too.


It’s not all nap pods and free food – there are real benefits to your employees and your bottom line when you prioritize company culture.


What is Company Culture?


Company culture typically refers to the values and expectations of a company, and how those notions interact with employees and other stakeholders. It’s often something that’s implied, and it naturally develops based on who you hire. However, you can still intentionally and successfully shape your company culture by keeping a few characteristics in mind.


Reputation


We know Google has an awesome company culture from more than just the tech giant’s solid 4.5/5 star Glassdoor rating, it’s imbedded in its brand identity. Likewise, your employees will associate how you treat them with your brand identity. If employees are treated well and a fun and positive workplace is encouraged, your brand will be seen accordingly by not only your team, but by your customers too.


Goals


Your company culture plays a major role in fueling your company values, which is why it must align with the vision and goals of your business. If your company culture values creativity and being results-driven, then it’s more likely that your employees and potential candidates will have similar values and be keen to put them into play.


Turnover


Studies have shown that company culture helps to attract and retain top talent. When people look forward to going to work every day, feel like they belong and that their values align with your company’s, why would they want to leave? The bottom line, according to ZipRecruiter, is lower turnover and higher performance, which are good for business.


Not Just a Trend


Company culture isn’t new, but there’s a reason that business leaders now think it’s so integral to success now more than ever. With the dawn of social media and the 24-hour news cycle, your company’s brand and associated culture will be on display to a previously unprecedented degree. So you might as well use that to your advantage.


Other Factors


Increasing demand for positive company culture also points in the direction of millennials who, by 2020, will comprise nearly half the working population. According to Forbes, millennials are attracted to strong company culture over anything else.


Another factor to keep in mind is the growth of the so-called start-up economy. With successful new businesses popping up more and more frequently these days, it means more competition for your business in terms of both hiring and customers.


Defining what your company culture is will help you differentiate your business from the rest, as well as keep you relevant and desirable in the public eye. In turn, this will help you attract quality candidates (millennial and otherwise), as well as keep your employees happy and eager to stick around.


Whether your company culture grew naturally or intentionally, there is no questioning its power to affect every aspect of your business inside and out. We spend one-third of our lives at work, so why not make it the most enjoyable place possible? Your employees – and your bottom line – will thank you.



Laura D’Angelo | Contributing Writer

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Blog, Human Resources

Finding a work-life balance is not easy. It’s important for an individual to have their employees’ support to achieve this. A person can only do so much if the company demands most of their time. In many cases, some businesses consider the number of hours the employees spend at work or their time-off to value their performance. Thankfully, more organizations are able to realize that the worker needs a work-life balance to be more productive. Helping your staff attain this goal will not just improve their daily operations, but also decrease the organization’s turnover rate. Listed are some of the benefits a business can offer to aid its workers.


Flexible Schedule

Create a program where employees can take a day or half day off by working extra hours during the week. This will assist your staff to have some time to work on personal tasks, be with family, or have an extra day before the weekend.


Telecommuting

Allow your personnel to work from home. It doesn’t have to be every day, but some days during the week will help. Nowadays, technology provides the option to authorize staff members to access the company network from home. They can also communicate with coworkers and managers from anywhere in the world as long as an internet connection is available. This will give flexibility to their schedule and allows for less time commuting.


Paternal Leave

In most countries, parents are entitled to a maternity/paternity leave when their baby is born. The length of the leave depends on the employer and government laws. But what most companies do not offer is a leave that allows parents to take time off when their children are in need of care, such as sickness or other emergencies. Employees always appreciate when management understands their needs and provides priority to family matters.


Lights Out Program

Establish a day during the week in which no one can work overtime. This policy ensures that staff members who often work extra hours take a much-needed break.


Vacation Time

Make sure your employees do not work for longer than 2 years without vacations. According to a Bankrate study, around 40% of Americans don’t take vacations. To avoid this, provide all the necessary tools, like work back-up to complete jobs before the absence.


Facilities

If your business can afford it, provide childcare and fitness amenities at work. These on-site services allow your personnel to spend less hours commuting and more hours taking care of their children or themselves.

Supporting your employees to achieve work-life balance will lead to a happier and healthier staff. Not to mention, higher productivity and lower turnover for the company. Create a win-win situation for everyone.


V.  Sanchez | Contributing Writer

 

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