Blog

Successful companies like Google don’t just rely on their names to lure the best and brightest talent. They also rely on their stellar reputations when it comes to their corporate culture. Tech companies and start-ups are well known for putting company culture at the forefront of their brands, and your business should too.


It’s not all nap pods and free food – there are real benefits to your employees and your bottom line when you prioritize company culture.


What is Company Culture?


Company culture typically refers to the values and expectations of a company, and how those notions interact with employees and other stakeholders. It’s often something that’s implied, and it naturally develops based on who you hire. However, you can still intentionally and successfully shape your company culture by keeping a few characteristics in mind.


Reputation


We know Google has an awesome company culture from more than just the tech giant’s solid 4.5/5 star Glassdoor rating, it’s imbedded in its brand identity. Likewise, your employees will associate how you treat them with your brand identity. If employees are treated well and a fun and positive workplace is encouraged, your brand will be seen accordingly by not only your team, but by your customers too.


Goals


Your company culture plays a major role in fueling your company values, which is why it must align with the vision and goals of your business. If your company culture values creativity and being results-driven, then it’s more likely that your employees and potential candidates will have similar values and be keen to put them into play.


Turnover


Studies have shown that company culture helps to attract and retain top talent. When people look forward to going to work every day, feel like they belong and that their values align with your company’s, why would they want to leave? The bottom line, according to ZipRecruiter, is lower turnover and higher performance, which are good for business.


Not Just a Trend


Company culture isn’t new, but there’s a reason that business leaders now think it’s so integral to success now more than ever. With the dawn of social media and the 24-hour news cycle, your company’s brand and associated culture will be on display to a previously unprecedented degree. So you might as well use that to your advantage.


Other Factors


Increasing demand for positive company culture also points in the direction of millennials who, by 2020, will comprise nearly half the working population. According to Forbes, millennials are attracted to strong company culture over anything else.


Another factor to keep in mind is the growth of the so-called start-up economy. With successful new businesses popping up more and more frequently these days, it means more competition for your business in terms of both hiring and customers.


Defining what your company culture is will help you differentiate your business from the rest, as well as keep you relevant and desirable in the public eye. In turn, this will help you attract quality candidates (millennial and otherwise), as well as keep your employees happy and eager to stick around.


Whether your company culture grew naturally or intentionally, there is no questioning its power to affect every aspect of your business inside and out. We spend one-third of our lives at work, so why not make it the most enjoyable place possible? Your employees – and your bottom line – will thank you.



Laura D’Angelo | Contributing Writer

0

Blog, Human Resources

Who thought that having too many job options could be a bad thing? While it may be a win for highly qualified job seekers, it can make a recruiter’s job even more difficult when looking to hire top talent.

Mobile apps from companies like LinkedIn and Indeed have put the job search quite literally in the palms of candidates’ hands. A Pew Research Center study found that 54% of Americans have taken their job search online, while 45% have applied for a job online.

Employers must now entice potential candidates with more than just the promise of a hefty salary, and below are some examples of how to go above and beyond to attract top-level talent.

Professional Development and Growth

A recent study by recruiting firm The Execu|Search Group found that the opportunity for professional development is the leading factor influencing a candidate’s decision to accept a job offer. Not only will this help attract quality people, but the more satisfied your employees are with the opportunities for growth that you provide, the less likely they are to want to leave you for a competitor.

Work-Life Balance

In terms of job desirability, work-life balance comes in a close second after professional development. Providing flexibility when it comes to your employees’ work schedules is critical. More and more companies are allowing employees to work flextime hours or remotely from home. Research has consistently shown that an overworked staff is actually less productive, so you have lots of reason to strive for a healthy work-life balance beyond just attracting talent.

Teamwork

They say there’s no “I” in “team,” so it’s no surprise that studies have found that team-building activities improve communication as well as morale. Some simple examples include weekly team meetings, open seating arrangements, regular off-site activities, or the hiring of a team-building firm or consultant.

Independence

Team talk aside, the luxury of hiring top-tier candidates is that you can trust them to work independently. According to findings in The Journal of Occupational Health and Psychology, employees are more likely to succeed if they’re self-motivated. Employees perform better, are more engaged, and have a deeper investment in the company’s overall success as a result.

Corporate Culture

According to Psychology Today, the average person spends some of 90,000 hours at work over the course of their life. With that in mind, it’s no wonder that corporate culture is critical to our happiness. A company and colleagues that share an employee’s values and are committed to that individual’s satisfaction and comfort, in turn, makes that employee happy, which improves their job performance.

Creative Thinking

Thinking creatively shouldn’t just be left to “creative types.” When all employees are being creative is when they’re at their most engaged and are therefore experiencing the greatest enjoyment from what they do. According to a Gallup study, 70% of employees are not engaged at work. It’s another reason to find opportunities for your staff to express their creativity.

Critical Thinking

Creativity and problem-solving go hand-in-hand and produce similar positive results in terms of job satisfaction. When there’s opportunity for employees to be challenged and think critically, it makes them more connected, and also encourages collaboration between team members.

Greater Purpose

With millennials now a major presence in the job market, purpose has become far more of a priority, by as much as 50%. Job seekers are increasingly likely to want to work for a company that will allow them to have an impact on causes and issues that are important to them – and may even pass up a job opportunity if they don’t feel they’ll be able to get this sense of fulfilment. Giving employees a sense of purpose makes them more loyal to you and your company.

Perks

While rewards and perks may not rank as high in importance to employees today as they did in years past, they can still be a compelling reason to join an organization. While not all companies can provide catered meals like some Silicon Valley firms do, little things do count. The occasional paid-for staff lunch, half-day Fridays, and performance incentives are a few ideas to keep employees performing at peak levels.

Health Benefits

A Glassdoor survey found that 57% of people consider benefits before accepting a job. Investing in things like health benefits for your employees ensures that they’re healthy, happy, and more productive. While it may cost you as an employer to offer benefits, the rewards of being able to lure top-quality talent by doing so will pay off in the long run with a strong team. Plus, it shows your employees that you care about them.

Everyone deserves to feel valued and to work for a company that puts their employees’ happiness and success first. Remember, if you want to attract top talent, your company has to be on top of its game.

 

Laura D’Angelo

 

0