Finding the ideal candidate to join your company is a challenging task, but it’s gradually becoming easier thanks to advancing technology that not only speeds things up but helps with much of the minutiae of hiring. While many tried and true hiring tactics are still a must, like interviews and checking references, there’s been enough progress to save HR from wasting time on the wrong candidate.
Have you ever had those moments when you’re browsing the web, or just spending time on social media, when suddenly an advertisement appears for a product you’ve only thought or talked about? Imagine a potential candidate suddenly finding your job posting in the same manner. Although the reaction ranges somewhere between invasive and kismet, there’s no denying the potential reach of targeted recruiting ads.
These ads are one of the most useful tools in your hiring arsenal. If a potential candidate is on a hiring website, chances are that they know the type of job to search for, and your goal is to get to the top of the list. The simplest way is through targeted ads. Include the industry, job type, requirements, job description, and keywords, then let the algorithms do the rest.
You have targeted ads to direct potential hires to your website, and that’s great. However, according to a CareerXroads study, 98% of these visitors will leave your site almost immediately. Don’t let this stat dissuade you. The issue isn’t caused by a poorly written job description, it’s that it’s not the job that they’re looking for. Search Engine Optimization (SEO) is the key to solving this dilemma.
Your targeted ads are making the rounds, being seen by many eyes, just not the ones you need. Good SEO increases the visibility of your recruiting ads, and there are several ways to do this. First, make sure your website is mobile-optimized. Almost everyone who’s looking for a job is doing so on mobile devices at least in part, so it would hinder your chances of finding good prospects by not ignoring mobile users.
An additional way to improve SEO is by making use of effective social media strategies. Post on Facebook and LinkedIn Recruiter, all the while building an audience through engagement. Post relevant articles and actively respond to comments. This strategy both builds your company’s online presence and ensures that the right eyes are on the job ads you post.
Technological advancement in this field continues to increase at a surprising rate. Resume screening programs can help filter out the less qualified candidates while giving prominence to the stronger ones. The program does so by matching requirements and skills needed to each resume. In other words, it does the job of the recruiter.
Automated interviewing tools can also streamline the interview process, making it more efficient. They can analyze important data that factors into a good interview performance, such as facial expressions, speech patterns, and word choices. Once again, doing your very job for you.
Before you panic about a robot uprising, remember you’re the one at the helm implementing these strategies to find the best recruit. Remember that these tools and strategies are always advancing, you just need to be the one strategizing their uses.